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Members get the first seats. The Annual is the one flagship a vetted non-member can apply for. Names and dates only: venues and times go to confirmed attendees.
Everything else is monthly. These three are the peaks: the ones members fly in for, and the ones that leave a record.
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Once a year the whole institution sits in one room: keynotes in the morning, working sessions in the afternoon, long tables at night. The fourth edition runs January 25 to 27, 2027 with Perry Marshall.
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Thirty-five founders leave the city and go dark for three days. No phones, no pitching. Sessions by the fire, time to think, and conversations that do not happen anywhere else.

One night a year the room trades working sessions for a casino floor: blackjack, roulette, a live band, black tie, every chip working for the cause. Members and their guests only.
Speakers come to the room, not the other way round. Every one of them sat at the dinner the night before they spoke.

Founder of Nomad Capitalist, the offshore consulting firm. Keynote and opening dinner at The Annual 2026.
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Ran operations for 15,000 employees across 100+ locations. Scaled $300M P&Ls through regulatory upheaval.
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Fifteen years evolving her father Morty Lefkoe's belief-change method. Coaches Fortune 10 executives and founders.

Author of 80/20 Sales and Marketing and Ultimate Guide to Google Ads. On stage in Medellín, January 25 to 27.
Same people, different table. Most months the calendar looks nothing like a conference, and that is the point.
MonthlyA long table, a vetted mix, no agenda but the people. The anchor of every month.
WatchTestosterone and full blood work for the whole room, then dinner. Yes, there is a video.
Partners welcomeDinners built for two. The one room where your partner meets the people you keep talking about.
WeekendsOut of the city and up a mountain with the same people you sit with at dinner.
RecoveryHeat, cold and the best conversations of the month, in that order.
MorningsGroup training, then coffee. The cheapest hour of business development in the city.
Give backMembers teaching founders 24 and under, free, in the same rooms. Open sessions, a cohort and one to one matches.
Between the flagships the rhythm is monthly: the Board, the Monthly, a dinner and a social. Every month, every chapter, same bar.
See how a month runsCandid frames from the last year of rooms. Faces are shown with consent; names never are.
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Apply for membership and the full calendar opens. Or start with a seat at The Annual.